Tuesday, April 12, 2011

Cue Intro

Welcome to my blog. I am John. Here, I will be covering a topic on which information is seemingly quite rare - self publishing and marketing a science fiction novel in the age of digital publishing.

A few of the things I will be talking about are places to let people know about your work, how to set up an effective website, whether or not to use DRM, whether or not self publishing is worth it and any other experience that may assist others in marketing their own novel.

I am currently in the process of marketing a book for author Mark Clark and our first marketing campaign is about to go ahead. Our business plan is derived from the fan-friendly “Cwf+Rtb” (Connect with Fans+Reason to Buy) methodology as opposed to the publishing industry’s “Sf+Rtp” (Sue Fans+Reason to Pirate) technique.

Amittedly, as a web designer, I have no prior marketing experience. This is more of a log of the things we’ve tried and, eventually, how much those things have contributed to sales. While we have strong products, a rock solid website and a viable marketing strategy, our chance of success range from anything between 0-100% so at the moment, anything I write should be taken with a pinch of salt (marketing-wise that is) until after the first book is released early next month.

I hope subsequent blog posts are of help or interest to someone.

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